Major Fortune 500 Companies hire brand strategists, marketing consultants and research professionals to help them build, maintain and monitor their brand image. A company’s brand has a lot to do with its reputation, how it is perceived in the marketplace and how much cache its logo carries. Think of Nike’s “just do it” marketing campaign and what it did for the Nike brand. Get the point? In the same way, we each are our own walking advertisements, our own personal brand, which sells, markets and conveys information about our credibility, intelligence, self image, and confidence. All these factors impact our own reputation and image in the eyes of others. What does your image say about your personal brand?
Hopefully you convey an image that says: “I’m trustworthy, approachable, confident, assertive, commanding, competent, intelligent…” and not “I’m dishonest, lacking in confidence, have low self esteem, incompetent, insecure…” or a host of other “image saboteurs” that can ruin your reputation and your success in the world.
Your appearance and all that goes with it is the secret weapon that can enhance your personal brand. But this is only successful to the extent you make conscious choices about your image to ensure you create a credible, memorable, effective, consistent and positive personal brand. At Élan Image Management we coach our clients by helping them asses the current state of their image and advise them on steps they can take to align their image with their goals. Typically we have them answer a few questions to get them started, such as:
*What brand image do I want to convey?
*Are my clothes and appearance consistent with this image?
*If yes, what can I do to further refine my image?
*If not, what can I do to create an image aligned with my goals?
Answering these questions is typically a defining moment for many clients and a start in a transformational image journey. Personal branding hinges upon establishing a reputation for yourself, showcasing what differentiates you from others, and conveying the unique ‘value add’ you bring to a situation.
Copyright: Elan Image Management
Natalie Jobity, President of http://elanimagemanagement.com/ is a certified image consultant. With over 15 years of experience in marketing, she has often counseled corporate clients on understanding the drivers of their company brand reputation and corporate image and she leverages this experience as an image consultant.
She believes we each have the power to cultivate, refine and project the image of our choosing, once we are armed with the proper tools. Her promise to clients is to empower them to express their own unique personal style and flair regardless of their starting point on their own unique image journey.
Natalie specializes in:
*helping clients discover their personal style
*coaching and mentoring on effective presence and ‘personal branding’
*accompanying clients on personal shopping expeditions to revamp and rebuild wardrobes
*using color and accessories for impact and expression
*conducting wardrobe audits
She conducts workshops and seminars on creating ‘purposeful presence’.
Author: Natalie Jobity
Article Source: EzineArticles.com
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