If you want new customers, you better offer them something new. Competition is stiffer today than ever and you are competing with people all over the country if not the globe, so you better give your customer something unique if you want to attract them.
Look at television right now. You have entertainment shows from all networks, cable companies, specialty channels, movie houses, video stores, the internet and gaming devices, so how do you get an audience. What’s hot now on television is game shows again. Why? People love something free and love it even more if it involves little work. Take the game show Deal or No Deal. Basically you choose a random person and give them money for arbitrarily picking a brief case. People love it and the ratings are through the roof. Imagine so many people watching a complete stranger win money and they are addicted to watching.
This sounds right but now you are saying you are not on television, you simply have some sort of business and sell some type of product or service. What can you do to drive more traffic? If we take the same principal, try to have a contest where your potential or existing customer wins something. To day with changes in technology select printers are able to offer scratch off contests where people can win everything from free gifts, discount coupons or free merchandise. As well to get an even bigger response rate try personalizing each contest card. Imagine when Mary scratches off here card and it says, Congratulations You Have Won, chances are not only Mary will win but you as well.
If you need any help designing a campaign you can check out the net, visit my web site http://www.solutionsink4u.com or give me a call at 514-337-2238.
Author: Steven Schneidman
Article Source: EzineArticles.com
Provided by: Make PCB Assembly
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